Making CRM Work WorldWide
Leading UK businesses share their thoughts on customer relationship management in an interview series and provide insights into how technology can be a friend or foe in creating, building, and sustaining customer relationships.
“You need to make people who aren’t your customers wish they were.” Gary Vaynerchuk, author of The Thank You Economy, makes an interesting point.
Service, in short, is not about what a company does but who they are. It’s a reflection of the company’s personality.
A price advantage can be copied, but a strong customer service culture can’t be easily duplicated.
Customer service is the one asset that the competition cannot undersell. It’s the key differentiator in an age where ‘digital’ can easily result in a race to the bottom based on price.
In a report commissioned by Flowbird, business owners and directors from across generations and market sectors share their thoughts on customer relationship management and provide their insight into how technology can be a friend or foe in creating, building, and sustaining customer relationships.
Their views will form a series of papers leading up to the preparation of a digital book.
Meanwhile, the latest thought-provoking interview to be included in the book will be available here for you to download.
An interview with Michael Pay
Co-Founder EMC Management Consultants
An interview with Mark Wilson
Marketing Director, Global Travel Management
An interview with Laurence Pipkin
Managing Direction Temple Legal Protection
An interview with Nick Clark
Director, Frasers Office Innovation
An interview with Claire Burroughs
Managing Director, Ansacom
An interview with Amanda Barnes
Chief Executive, Faversham House
An interview with Steve Hodges
Chief Executive, Astro Technology Group
An interview with Tom Hall
Managing Director, Alitex
An interview with Mark Berriman
Managing Director, Green Team Interiors
An interview with Lewis Mansell
Managing Director, Mansell Recruitment Group
An interview with Richard Hall
Partner, Polestar Corporate Finance
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Check out DECISION
DECISION magazine captures the dreams and ambitions, the challenges and struggles faced by business owners and leaders, alongside their personal life beyond the office. Check out the latest digital issue below which includes one of our interviews featured above.